EnviroKidz Waffles

EnviroKidz by Nature's Path Organic expanded its product line with the launch of a new range of waffles, building on the success of their traditional organic cereals. The goal was to create a product that seamlessly integrates with the established EnviroKidz brand, maintaining its recognizable look and feel. I played a key role in this project, collaborating with a team of creatives on the initial concept and leading the art direction for the 3D art execution of the two new mascots—the penguin and the polar bear. A significant challenge was designing packaging that featured a dual-panel layout, tailored to the specific stocking needs of retailers. In addition to conceptual development, I was responsible for executing the final design and overseeing the printing approval process.