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XLRator formely know as SRCTEC, is a social enterprise with a goal to build a thriving tech ecosystem in Fraser Valley in Canada. In order to grow its membership base and engage with potential inverstors, XLRator hired us to conduct a full rebranding. We conducted research and created three brand direction alternatives that will communicate the vision and mission of the organization in a way that potential members and other stakeholders could have a clear perception of value around the services and products offered. The rebranding project included corporate identity, brand guidelines, creation of digital and printed collateral to support their ongoing marketing activities.